Remember the movie Pay it Forward, about the boy who changes the world by doing a good deed and making sure it gets passed on etc etc? Well it looks a lot like our beloved Jamie has decided to take a basil leaf out of this chappie's book.
Jamie's new vehicle Jamie's Ministry of Food is a further attempt to alter “the face of eating in Britain” by inspiring people to get back into their kitchens and cook meals and his new Pass It On food movement will ensure that everyone can learn how to cook.
He has come to the realisation that whilst his recipe books adorn nearly every coffee table in the world, very few people are actually getting off their arses and making the dishes.
The Naked Chef reckons that we are all heading to Obesity Island in a reinforced rowing boat simply because we don’t have the know how to boil an egg.
His theory is you take an easy Jamie Oliver recipe, whip it up for your nearest and dearest, then, without fail, pass on the recipe to someone else. Literally, put the ingredients into a grocery bag and hand it over!
These are recipes that "any crap cook can cook" so there really is no excuse folks. And, according to the lucky lady who got the recipe from Jamie first hand, a very delicious recipe at that.
And this just in, Jamie Oliver has taken his Ministry of Food project to Rotherham. A culinary wasteland which, Jamie has described as "the fattest region in England, full of toothless children with diets worse than Aids orphans whom he'd met in Soweto", according to the timesonline.co.uk.
This opinion is nevertheless backed up with shocking statistics and with a town-changing mission in mind Jamie strode onto the pitch at half-time at a Rotherham United footie match to offer a free steak sandwich plus a chance to learn to cook on his new show to anyone with a flicker of interest. He was met with chants of "you fat bastard". Nice.
Of course there is the idea that the supermarkets in Rotherham should take their share of the blame for pushing junk food/convenience food onto the Rotheramites, considering that 80 percent of food bought in Britain is from supermarkets.
So from the lad who first sold his soul to Sainsbury's, he's not doing a bad job of getting it back.