Help give a 100 Smiles for Life

Woolworths and MySchool aim to give 100 kids a Smile for Life.

26 Nov 2013
christmas donation operation smile

This Christmas, as part of the Smile for Life campaign, Woolworths and MySchool MyVillage MyPlanet have teamed up with Operation Smile South Africa (SA), to give 100 children born with cleft palates or cleft lips life-changing operations.

Donate by simply swiping

Your Christmas shopping won’t just delight your friends and family - every time you swipe your MySchool MyVillage MyPlanet card over the festive period, a percentage of your purchase will go towards the initiative, without any extra cost to you.

Donate with this song download

If you’d like to contribute to Operation Smile SA and add another feel-good favourite to your playlist, you can download our Christmas track, a remake of James Brown’s “I Feel Good” by the Soweto Gospel Choir, from iTunes for R8.99.

Simply search “Woolies Feel Good”.  Alternatively, you can SMS FEEL GOOD to 38537.

Each SMS download costs R10. All proceeds will go towards Operation Smile SA.

Operation Smile SA

Braam Malherbe, Operation Smile SA ambassador says, 'Due to the unfortunate disfigurements caused by cleft palates and lips, children are usually ostracised in their social environments.

Cleft lip repairs can take as little as 45 minutes to change a child’s life and future forever. Please Do One Thing (DOT) and help a child to smile.'

Operation Smile SA has performed over 4500 free reconstructive procedures for children in a number of African countries to date.

'We should all have hope,' says 8 year old Rafael, who returned from his operation brimming with confidence, 'because look at me, anything is possible.'

Watch the new Woolworths ad with Candice Swanepoel and the Soweto Gospel Choir.


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