Gordon Ramsay and Nataniël sizzle in new ad campaign

Checkers sets the stage for Gordon Ramsay and Nataniël in the latest ad campaign.

29 Jul 2013
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Two flaming egos are more than evenly matched in a new recipe for great taste presented by Checkers, as the chain keeps on ramping up its speciality offerings for gourmet food-loving South Africans.

In a new promotional campaign, renowned TV personality and Michelin-starred Chef Gordon Ramsay, with home-grown celebrity Nataniël on hand to monitor his otherwise occasionally steamy language, sampled two new specialty meat cuts which until now were not widely available locally.

Watch the behind-the-scenes clip, it's hilarious!

Mesmerizing meats:

The fun and very entertaining TV campaign that airs at the end of July, features the unlikely duo testing some of the new fare Checkers has on offer. This includes the new Steakhouse Classic rump known as Picanha, its Brazilian name, which is the most highly sought-after beef cut in Brazil.

As well as Checkers’ new and exclusive Farmstead premium pork rump that is often hard to track down, and according to Ramsay 'it’s one of the most difficult cuts for a butcher to master'.

Ramsay, known for telling it like it is, makes the point that he was surprised to find such select cuts in a supermarket environment and, impressed by the quality, notes how Checkers keeps getting better.

The star chemistry:

Asked about his co-star, he said he found Nataniël “hilarious” and “quirky”, while Nataniël in turn quipped: 'He’s not used to sharing his spotlight and neither am I. We were like two circus lions, not sure who was going to jump through the hoop and who was going to eat the other one'.

Neil Schreuder, Marketing Director of Checkers said: 'We work incredibly hard to offer world-class products and to have someone of Gordon’s calibre endorsing Checkers is an absolute privilege.'

The chemistry between the two seems to be very successful and is part of an ongoing campaign for a new range of products being introduced by Checkers.

Read more on: checkers  |  nataniel  |  gordon ramsay  |  recipes


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