While other free range products, such as free range eggs, have been available in South Africa for a long time, this is the first time that consumers will also have access to free range milk.
The term 'free range' describes products that have been produced from livestock that are well-treated, and live in natural, comfortable and hygienic conditions. A healthy, happy cow of course produces nutritious, hygienic milk.
The term guarantees that the livestock have not been ill-treated, as is unfortunately the case with many animals bred and kept to produce food.
"It is of utmost importance to us that our cows live in comfortable, spacious surroundings, and are treated well," comments Fair Cape Farmer, Johannes Laubscher.
"We take a great deal of care to ensure our herd is content and healthy, which in turn ensures an enhanced milk product."
Fair Cape uses the Bokomo 'cow comfort indicator' to ensure the well-being of its cows. This indicator is used to continuously monitor the comfort of the cows and ensure their comfort levels are kept at 90%.
The Fair Cape Free Range milk products are available in fat free, as well as full-cream and low fat and are available at Shoprite, Checkers, 7Eleven and Spar.