Douwe Egberts

Gourmet coffee straight from your kitchen.

31 May 2011

As coffee lovers, we seem to think that the best cup of coffee we can get is from the local barista around the corner, but there is another option that South Africans have been discovering – Douwe Egberts’ range of gourmet instant freeze dried coffee blends that can be enjoyed every day from the comfort of your home.

Thanks to Douwe Egberts, we can now enjoy an authentic coffee experience in our own kitchens every morning. With over 250 years of experience, Douwe Egberts have mastered the art of blending and roasting the world’s finest coffee beans and creating instant coffee with all of the qualities and flavour we usually expect from ‘real’ coffee.

The "A Cup Above" promotion

This winter Douwe Egberts is giving coffee lovers the opportunity to indulge with their cup of coffee no matter if they are in the kitchen, at work or even shopping at the local mall thanks to their nation-wide A Cup Above promotion.

Their interactive coffee stands will be set up at various shopping malls across the country. You will be able to meet the Douwe Egberts’ coffee connoisseurs, who will be serving steaming hot cups of indulgent coffee and will be happy to answer any questions you may have. Douwe Egberts’ will also be visiting several office blocks around the country, giving office workers the perfect pick-me-up to help get them through the day.


They are also running a few exciting competitions with fabulous prizes up for grabs. Visit them on Facebook and download a coupon for R15 off your next purchase of Douwe Egberts. By going online you could win coffee hampers, spot prizes and over R40 000 worth of R1 000 Yuppiechef vouchers. And if that was not enough, they are also offering you the chance to win the ultimate in personal indulgence – R100 000 worth of designer Smeg appliances to kit out your kitchen. To enter, all you have to do is purchase a jar of Douwe Egberts, savour the taste and enjoy the moment.

If you’d like the chance to savour the indulgence of Douwe Egberts’ range of gourmet instant freeze dried coffee blends, be sure to visit Douwe Egberts at the following venues:

•    The Fountain Court at The Pavilion Mall in Durban from the 27th to 29 May
•    Entrance 5 at Sandton City in Johannesburg from 16th to 18th June and
•    Pick n Pay Court at Canal Walk in Cape Town from 29 to 31 July

Connect with Douwe Egberts on or follow them on


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