Bolivians don't think it's worth it to buy McDonalds.
Bolivia must be the first country in the world where McDonalds has failed. They gave it all they had for over a decade despite losses year on year.
'The quick and easy, mass production method of fast food actually turns
Bolivians off altogether. Sixty percent of Bolivians are an indigenous
population who generally don’t find it worth their health or money to
step foot in a McDonald’s.
Despite its economically friendly fast food
prices, McDonalds couldn’t coax enough of the indigenous population of
Bolivia to eat their BigMacs, McNuggets or McRibs.
After 14 years of presence in the country, their extensive network
couldn’t hold up the Bolivian chain. Store after store shut down as
Bolivia rejected the McDonalds fast food agenda. Soon enough, they
kissed the last McDonalds goodbye.'
Isn't that just amazing? It certainly isn't that way for the fast food loving people of South Africa.
What do you think?