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Bourdain slams Rachael Ray

Kitchen Confidential author Anthony Bourdain thinks that celebrity chef Rachel Ray is supporting crack for kids with her new endorsement deal with Dunkin Dounuts.

Dunkin' Donuts has a new spokesperson – none other than celebrity chef Racheal Ray. In addition to hosting her three television shows - Rachael Ray, 30-Minute Meals, and Tasty Travels – she is also the editor-in-chief of her own magazine Every Day With Rachael Ray, has written numerous cookbooks, and recently launched her own brand of olive oil. Now, you can add Dunkin' Donuts spokesperson to that ever- increasing list.

For the next three years, Ray will be involved in all aspects of the Dunkin' Donuts marketing campaign including television spots, online ads, radio, print, and personal appearances. In addition, she will be working with the DD culinary team to help develop food and beverage options that are better for your health.

However not everyone thinks this is a good idea.

Kitchen Confidential author Anthony Bourdain had a few choice words on Rachel Ray's new venture.

The prickly chef said in Outside magazine: "She's got a magazine, a TV empire, all these best-selling books – I'm guessing she's not hurting for money. She's hugely influential, particularly with children. And she's endorsing Dunkin' Donuts. It's like endorsing crack for kids."

"I'm not a very ethical guy. I don't have a lot of principles. But somehow that seems to me over the line. Juvenile diabetes has exploded. Half of Americans don't have necks. And she's up there saying, 'Eat some (bleeping) Dunkin' Donuts. You look great in that swimsuit – eat another doughnut!' That's evil."

A representative of Ray replied, "Anyone who knows Rachael and watches her on TV is aware she promotes balance and moderation, instead of living life in extremes. Her work addressing kids' and families' nutritional needs speaks for itself so we respectfully disagree with Anthony's opinion."

Dunkin Donuts The kids or their mothers are going to eat what the heck the want to, regardless of who is endorsing what. Rachel Ray won't make a difference to the obese "Americans with no necks" they were like that before Dunkin Donuts - Fatty   Dunking Donuts pfffft, you idiot, Jealousy makes you nasty... - Zulu   Role Models I think Anthony is right. Celebrities should be aware of the fact that they are role models. All kinds of people - not only kids - look up to them and use them as a yardstick by which to measure themselves. When a celebrity - especially one associated with healthy eating - stands up and says "Eat these donuts" people will eat those donuts, maybe even believing that they are part of the healthy diet the celebrity is known for promoting. - JP   Dunkin Donut I couldn' care less! I would kill for a Dunkin donut and coffee right at this minute - Rene van Wyngaarden   Beefing Anthony I'm not a fan of Ray....just got to know about her today. I believe Anthony is just jealous o Ray's success...considering his comment. If kids and adult want to eat dunking donuts so be it. Eating donuts isnt a crime unless u over eat it...so stop beefing Anthony.... - Nnenna       Name Email Subject Comment