Cavendish Square introduces the world’s first "guilt free" cupcake store.
In celebration of Cavendish Square’s 40th birthday, which coincides with Women’s month, the award winning shopping centre decided to give back to their female shoppers by creating the world’s first guilt free cupcake store, Guilt & Ganache.
This pop-up shop is as cute as a cupcake and is where the campaign against 'guilt' takes shape in delectable form.
'We have identified that most women struggle daily with feelings of
guilt, whether it be about what they eat or how much time they spend at
work or at home'.
Women may come to confess their guilt, where it is placed on an edible tile
and then on a complimentary cupcake, to be consumed with relish.
'Guilt & Ganache aims to empower women through the act of identifying
their guilt and then eating it, before it eats away at them'.
Cavendish will be supporting Rock Girl and Woman Zone by donating R1 for every shopper that participates in the campaign.
Who would say no a complimentary cupcake, eating your guilt away and donating money to charity while you do?
What are you waiting for?
And while you're there, enter for the in-store competition where one lucky shopper will stand the chance to win a guilt-free holiday to either London, Seychelles or Thailand.
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