Dipping its toes into the warm and welcoming waters of another balmy South African summer, Moët Ice Impérial is headed beachside in 2015! Following the overwhelming demand for Moët Ice Impérial last summer season – which was available exclusively around Cape Town’s Atlantic Seaboard in its inaugural year and proved an overwhelming hit – this year holidaymakers in other glamorous South African coastal destinations will too be able to experience Moët Ice Impérial.
“Moët & Chandon is renowned for its innovation, and there is no better embodiment of our pioneering spirit than Moët Ice Impérial, the very first champagne of its kind,” said
Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “Moët Ice Impérial is like a beach escape in a glass, and this summer it boldly offers special summertime Moët moments on the water.”
Be it by the sea in Cape Town, on a floating bar in Durban, at a poolside party in Plettenberg Bay or even on a floating terrace in Hermanus – this year Moët Ice Impérial is the perfect companion for glamorous daytime celebration.
Signaling summer with just the clink of an ice cube, Moët Ice Impérial breaks the traditional champagne rules…in style.
THE WINE: THE VERY FIRST CHAMPAGNE CREATED TO BE ENJOYED ON ICE
Moët Ice Impérial is a major step change in champagne. This groundbreaking wine is the world’s first-ever champagne specifically created to be enjoyed on ice, and is made especially for daytime social gatherings in the most sought-after warm weather destinations.
“Moët Ice Impérial’s fruity intensity and richness in the mouth are purposely boosted to anticipate the cool and diluting effects of the ice, making it the perfect summer accompaniment,” said Benoît Gouez, Chef de Cave of Moët & Chandon.
Only Moët & Chandon could have pioneered this radically new way to enjoy champagne on the rocks, thanks to its more than 270 years of winemaking heritage and its irrepressible, innovative spirit.
DELICIOUS ON THE PALATE
Moët Ice Impérial’s fruity and intense nose combines the powerful fruit flavours of tropical fruits of mango and guava, the generosity of stone fruits such as nectarine, and an original note of raspberry and gooseberry. The generous palate combines roundness and freshness such as the broad fleshy and voluptuous flavour of a fresh fruit salad, the captivating sweetness or caramel and quince jelly, and the refreshing acidity of gooseberry and ginger notes. The blend finds its exceptional balance when meeting the ice, creating intense fruitiness, richness and freshness for a pure moment of pleasure.
MOËT ICE: THE IDEAL INGREDIENTS
Served over ice in large cabernet-style glasses that enhance the crisp, fresh experience, Moët Ice Impérial can be personalised according to taste preferences with garnishes including mint leaves, a slice of cucumber, lime or white grapefruit zest, a thin slice of ginger or red fruits – strawberries, raspberries.
So wherever you are this summer, be sure to Instagram your most glamorous Moët Ice Impérial moment, and include the hashtag #MoëtMoment to share the glamour of Moët Ice Impérial with your friends.
Available at selected outlets this summer, from R599.95.
- Press Release